This tool provides an overview of a site’s online performance by estimating website traffic. Find untapped keywords with low KD (keyword difficulty) and make your very own keyword master list. You will be directed to a database where you’ll see top opportunities for you, keyword overlap, and a complete list of keyword comparisons between your site and your competitor.Ħ. Choose which type of keywords you would like to assess (organic, paid, or PLA).ĥ. Go to Keyword Gap and type your competitors’ domain.Ħ. Arrange the list by competition level to know your biggest competitors.ĥ. Scroll down and go to main organic competitors.Ĥ. Go to organic research and enter your site’s domain.Ģ.Competitor Analysis using Organic Research: These features provide top opportunities, keyword overlaps, and potentially profitable keywords of the selected domains. Use this together with Semrush’s other tools like backlink gap and keyword gap tool. SEMrush provides advanced filters that will help you search faster. If you’re just starting out, it’s better to pick keywords with a KD of below 50. Use this tool to analyze your competitors’ performance based on their organic keywords and organic search positions.Īim to target competitor’s keywords that have lower keyword difficulty. Organic Research data consists of organic competitors, the site’s organic traffic, featured snippets, top-ranking pages and organic keywords, and a competitive position map. This is another powerful SEO tool of SEMrush. You can also add them to “Keyword Manager” so SEMrush will give you real-time updates and deeper analysis on your chosen keywords. Focus on searching and listing down keywords you can use for your content strategy. Don’t worry about the search volume for now. Next, aim for long-tailed keywords so there will be less competition.
Go to advanced filters and follow this:Ħ. Look for keywords your competitor ranks for but with lower keyword difficulty. Now click the “Organic Search Traffic” Tab.ĥ. You will then be directed to a bird’-eye view of your competitor’s site performance.Ĥ. Click “Domain Overview” on the left-hand side.ģ.Compare by countries – compare your competitor or your site’s performance in up to five countries.Ĭompetitive Research using Domain Overview and Keyword Research.Growth report – evaluate your site’s progress for a certain period.If you subscribe to the Guru or Business plan, you can compare up to five competitors at the same time and access the following: Backlink profile and referring domains.
Paid and organic search rankings and traffic.Here are some data metrics you can see on the Domain Overview: You can gather information from your competitor in different aspects and utilize it to enhance your own site presence. Most data modules on this page are clickable and bring you to more detailed reports. It gives you a quick insight into your competitors’ site performance and online visibility. Domain Overviewĭomain overview helps you analyze and spy on your competitor’s strengths and weaknesses. But you can learn more about the other tools in our SEMrush review.
Since I couldn’t introduce all to you, I chose the top four SEMrush features you can start using. SEMrush offers valuable insights and excellent features in analyzing your competitors and markets. Nothing can beat the happiness of finding a suitable competitor research tool.
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